We’ll kick off with “A 360° of Covet & Mane,” an immersive overview featuring our latest product launches. This will give stylists the opportunity to experience everything up close — from our color innovations to the new product line launching next year.
Artists who participated in our product testing will help lead discussions, sharing insights into how the products perform with our hair and the vision behind the line.
In addition to the main presentation, we’ll host two breakout sessions:
Texture Session: A deep dive into working with our textured line, featuring live demos and hands-on learning. Stylists will explore styling, cutting, and finishing textured extensions, with a small pre-work assignment to prepare ahead of time.
Enhance Session:
A session focused on subtle transformations and client attraction, potentially led by Dr. Safaee alongside one of our educators. This will include a demo highlighting how small enhancements (such as a single row, keratin tips, or tape) can deliver impactful results and expand the client base. Goal: Inspire stylists to continue their education journey with Covet & Mane by introducing preferred pricing and early access to our 2027 education calendar.
Day 2: Business Growth & Connection
Day two will open with a Keynote Speaker, followed by opportunities for salon owners to book one-on-one business sessions with the speaker. Each session will last an hour, with the option to schedule additional time afterward for deeper discussion.
The NYC Experience
While education will still be a key part of the event, we also want to celebrate the Covet & Mane community with curated NYC experiences. Attendees will be invited to join activities that blend fun, connection, and relaxation — such as Alumni Access events, pickleball, Broadway shows, Central Park experiences, or drag show performances, and shopping.
Stylists will be able to sign up for their preferred experiences, and our team will serve as their hosts and guides throughout the weekend.
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2,4-DIAMINOPHENOXYETHANOL HCL
A hair dye intermediate.
Helps with the development of natural-looking shades.
Provides consistent and vibrant color.
ACETYL CEDRENE
A synthetic fragrance compound with a rich, woody aroma.
AQUA (WATER)
The primary solvent in the formulation.
Acts as a base to dissolve and distribute other ingredients.
Benefit: Ensures even application and proper ingredient activation.
ASCORBIC ACID (Vitamin C)
An antioxidant.
Helps protect hair from environmental damage.
Benefit: Maintains hair health and color vibrancy.
CETEARYL ALCOHOL
A fatty alcohol derived from natural oils.
Functions as an emollient, emulsifier, and thickening agent.
Benefit: Provides a smooth, creamy texture while conditioning and softening hair.
CETEARETH-20
A surfactant and emulsifier derived from cetearyl alcohol.
Helps blend oil and water-based ingredients.
Benefit: Improves product stability and ensures smooth application.
CETEARYL ALCOHOL
A fatty alcohol derived from natural oils.
Functions as an emollient, emulsifier, and thickening agent.
Benefit: Provides a smooth, creamy texture while conditioning and softening hair.
COCAMIDE MEA
A coconut-derived foaming and thickening agent.
Helps create a creamy texture for better application.
Benefit: Enhances spreadability and ensures even distribution.
DIMETHICONE
A silicone-based conditioning agent.
Forms a lightweight barrier on hair strands.
Benefit: Reduces frizz, enhances shine, and provides a silky feel.
DISODIUM EDTA
A chelating agent that binds to metal ions.
Enhances product stability and performance.
Benefit: Improves formula efficacy and prevents ingredient degradation.
ETHANOLAMINE
An alkalizing agent that replaces ammonia in some formulas.
Opens the hair cuticle to allow pigment penetration.
Benefit: Enables long-lasting color absorption while being gentler than ammonia.
ETIDRONIC ACID
A chelating agent.
Prevents metal ions from interfering with the formula.
Benefit: Enhances product stability and longevity.
GLYCERIN
A humectant derived from plant or synthetic sources.
Draws moisture into the hair and scalp.
Benefit: Prevents dryness and enhances hydration.
HEXAMETHYLINDANOPYRAN
A synthetic fragrance compound that contributes a clean, floral, musky note. Benefit:Purely aromatic
HYDROGEN PEROXIDE
A mild oxidizing agent.
Lightens hair by breaking down melanin and activating color formulations.
Benefit: Enables hair color lifting and oxidative dye development.
ISOPROPYL ALCOHOL
A solvent and drying agent.
Helps pigments dissolve and spread evenly.
Benefit: Ensures a lightweight, non-greasy application.
LAURETH-2
A mild surfactant (cleansing agent).
Helps emulsify the formula for easy mixing and application.
Benefit: Allows for smooth, even application without separation.
LINALOOL
A fragrance ingredient naturally present in lavender and citrus oils.Antimicrobial. Benefit: Adds pleasant scent and may offer minor antimicrobial properties
LINALYL ACETATE
A naturally occurring compound found in essential oils, known for its light, floral scent. Benefit: Enhances sensory experience
Benefit: Ensures consistent texture and effectiveness.
SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL
A lightweight, non-greasy oil.
Conditions hair and helps seal in moisture.
Benefit: Adds softness, shine, and prevents hair breakage.
SODIUM LAURETH SULFATE
A surfactant that helps with emulsification.
Ensures proper blending of ingredients.
Benefit: Helps create a smooth, easily applicable formula.
SODIUM METABISULFITE
A preservative and antioxidant used to prevent oxidation and product degradation. Benefit: Helps preserve formula integrity without impacting hair fibers; neutral on extensions.
SQUALANE
A lightweight, non-greasy moisturizing agent.
Mimics the skin’s natural oils to provide hydration.
Benefit: Improves hair softness and helps prevent moisture loss.
TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES
A synthetic fragrance ingredient with a long-lasting, woody-musky aroma. Benefit:Fragrance only.
TOLUENE-2,5-DIAMINE SULFATE
A dye precursor.
Provides rich, long-lasting hair color.
Benefit: Ensures deep color penetration and vibrancy.
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