Welcome to Covet Labs
Where science meets artistry and professionals become innovators.
Limits Are Meant To Be Broken
At Covet Labs, Covet & Mane's Innovation Center, we're constantly designing, formulating, testing, mixing, blending, learning, and testing some more... We're scientists, we're artists, we're stylists, and we’re obsessed with pushing what’s possible—so you can create without limits. We really love our work. We hope you do, too.
Meet Our Founder & Chief Innovator
Problems & behind-the-chair frustrations have always been at the center of our product development innovation. At Covet Labs, we’ve built an engine of innovation rooted in solving those challenges — because empowering artists to do their best work has always been our #1 priority.
From day one, our mission has been to collaborate with our community of stylists and to help you perform at your best, delight your clients, and make the world more beautiful, one strand at a time. With Covet Labs, you now have a trusted partner delivering tools and products that truly change the way you work with hair—for the better.
Welcome to the future of styling.
Dafina Smith
Founder & CEO
Why We're Different
Learn More
Covet Labs combines science with artistry to create formulas that are damage-free, extension-safe, and high-performance.
You’re covered—Covet & Mane honors the hair warranty when Pro Color is used on C&M extensions.
You have a vision, and we deliver high-quality products you need to achieve it. Versatile yet controlled, get freedom without the guesswork.
Become a Covet Creator
An exclusive ambassador program for professional stylists to gain early access, education, and increase earning potential.
