2,4-DIAMINOPHENOXYETHANOL HCL

A hair dye intermediate.

• Helps with the development of natural-looking shades.
• Provides consistent and vibrant color.

ACETYL CEDRENE

A synthetic fragrance compound with a rich, woody aroma.

AQUA (WATER)

The primary solvent in the formulation.

• Acts as a base to dissolve and distribute other ingredients.
• Benefit: Ensures even application and proper ingredient activation.

ASCORBIC ACID (Vitamin C)

An antioxidant.

• Helps protect hair from environmental damage.
• Benefit: Maintains hair health and color vibrancy.

CETEARYL ALCOHOL

A fatty alcohol derived from natural oils.

• Functions as an emollient, emulsifier, and thickening agent.
• Benefit: Provides a smooth, creamy texture while conditioning and softening hair.

CETEARETH-20

A surfactant and emulsifier derived from cetearyl alcohol.

• Helps blend oil and water-based ingredients.
• Benefit: Improves product stability and ensures smooth application.

CETEARYL ALCOHOL

A fatty alcohol derived from natural oils.

• Functions as an emollient, emulsifier, and thickening agent.
• Benefit: Provides a smooth, creamy texture while conditioning and softening hair.

COCAMIDE MEA

A coconut-derived foaming and thickening agent.

• Helps create a creamy texture for better application.
• Benefit: Enhances spreadability and ensures even distribution.

DIMETHICONE

A silicone-based conditioning agent.

• Forms a lightweight barrier on hair strands.
• Benefit: Reduces frizz, enhances shine, and provides a silky feel.

DISODIUM EDTA

A chelating agent that binds to metal ions.

• Enhances product stability and performance.
• Benefit: Improves formula efficacy and prevents ingredient degradation.

ETHANOLAMINE

An alkalizing agent that replaces ammonia in some formulas.

• Opens the hair cuticle to allow pigment penetration.
• Benefit: Enables long-lasting color absorption while being gentler than ammonia.

ETIDRONIC ACID

A chelating agent.

• Prevents metal ions from interfering with the formula.
• Benefit: Enhances product stability and longevity.

GLYCERIN

A humectant derived from plant or synthetic sources.

• Draws moisture into the hair and scalp.
• Benefit: Prevents dryness and enhances hydration.

HEXAMETHYLINDANOPYRAN

A synthetic fragrance compound that contributes a clean, floral, musky note.
Benefit: Purely aromatic

HYDROGEN PEROXIDE

A mild oxidizing agent.

• Lightens hair by breaking down melanin and activating color formulations.
• Benefit: Enables hair color lifting and oxidative dye development.

ISOPROPYL ALCOHOL

A solvent and drying agent.

• Helps pigments dissolve and spread evenly.
• Benefit: Ensures a lightweight, non-greasy application.

LAURETH-2

A mild surfactant (cleansing agent).

• Helps emulsify the formula for easy mixing and application.
• Benefit: Allows for smooth, even application without separation.

LINALOOL

A fragrance ingredient naturally present in lavender and citrus oils.Antimicrobial.
Benefit: Adds pleasant scent and may offer minor antimicrobial properties

LINALYL ACETATE

A naturally occurring compound found in essential oils, known for its light, floral scent.
Benefit: Enhances sensory experience

N,N-BIS (2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE

A coloring agent.

• Helps create warm, natural-looking tones.
• Benefit: Contributes to color depth and longevity.

OLEIC ACID

A fatty acid derived from natural oils.

• Conditions the hair and supports dye penetration.
• Benefit: Helps maintain moisture while allowing for deeper, more effective color absorption.

OXYQUINOLINE SULFATE

A preservative and antimicrobial agent.

• Helps prevent bacterial growth in the product.
• Benefit: Maintains product safety and shelf life.

P-AMINOPHENOL & M-AMINOPHENOL

Organic compounds that contribute to hair color.

• Enhances color formation and longevity.
• Benefit: Ensures the desired shade and tone.

PARFUM (FRAGRANCE)

A blend of scent compounds.

• Adds a pleasant aroma to the product.
• Benefit: Enhances the sensory experience.

PEG-2 COCAMINE

A conditioning agent and emulsifier.

• Helps the color formula spread evenly.
• Benefit: Prevents uneven patches and enhances overall color performance.

PEG-40 HYDROGENATED CASTOR OIL

A hydrogenated form of castor oil with surfactant properties.

• Helps solubilize fragrance and oil-based ingredients in water-based formulas.
• Benefit: Enhances formula stability and prevents separation.

PERSEA GRATISSIMA (AVOCADO) OIL

A nutrient-rich oil packed with vitamins and fatty acids.

• Helps nourish and condition the hair.
• Benefit: Protects hair from dryness and damage, adding shine and softness.

PHENYLENEDIAMINES (TOLUENEDIAMINES) 

A group of oxidative hair dyes used in permanent color systems.
Benefit: Enables dark, long-lasting color

PHOSPHORIC ACID

A pH adjuster and stabilizer.

• Balances the acidity of the formulation.
• Benefit: Ensures the product remains effective without causing excessive dryness or irritation.

PROPYLENE GLYCOL

A humectant and solvent.

• Keeps the formula hydrated and prevents drying.
• Benefit: Ensures smooth application and maintains moisture in the hair.

QUATERNIUM-80

A conditioning agent.

• Reduces static and frizz while improving hair texture.
• Benefit: Leaves hair smoother and more manageable.

RESORCINOL

A color-developing agent.

• Reacts with other ingredients to create permanent color.
• Benefit: Helps achieve long-lasting, natural-looking tones.

SEC-BUTYL ALCOHOL

A solvent that helps dissolve other ingredients.

• Keeps the formula stable and prevents separation.
• Benefit: Ensures consistent texture and effectiveness.

SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL

A lightweight, non-greasy oil.

• Conditions hair and helps seal in moisture.
• Benefit: Adds softness, shine, and prevents hair breakage.

SODIUM LAURETH SULFATE

A surfactant that helps with emulsification.

• Ensures proper blending of ingredients.
• Benefit: Helps create a smooth, easily applicable formula.

SODIUM METABISULFITE

A preservative and antioxidant used to prevent oxidation and product degradation.
Benefit: Helps preserve formula integrity without impacting hair fibers; neutral on extensions.

SQUALANE

A lightweight, non-greasy moisturizing agent.

• Mimics the skin’s natural oils to provide hydration.
• Benefit: Improves hair softness and helps prevent moisture loss.

TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES

A synthetic fragrance ingredient with a long-lasting, woody-musky aroma.
Benefit: Fragrance only.

TOLUENE-2,5-DIAMINE SULFATE

A dye precursor.

• Provides rich, long-lasting hair color.
• Benefit: Ensures deep color penetration and vibrancy.