Meet the Covet Council
The Covet Council is a collective of working stylists and industry leaders who collaborate closely with Covet & Mane on product development, education, and category innovation. Their real-world expertise helps shape the tools, techniques, and standards behind everything we create.
Product Development Lead by
Dafina Smith
Founder & CEO, Covet & Mane
Dafina founded Covet & Mane with a clear vision: to raise the standard of hair extensions through innovation grounded in real stylist needs. Drawing from over a decade of industry experience, she pioneered a patented, tailor-made extension system that blends the beauty of hand-tied wefts with seamless, tension-free application. Dafina leads with a commitment to craftsmanship, integrity, and education—ensuring every product supports long-term hair health and professional excellence.
Andrea Rodriguez
Head of Product Development, Covet & Mane
Andrea leads product development at Covet & Mane with a deep understanding of how beauty, science, and storytelling intersect. As the founder of Marcha House, she has helped develop high-performing products across haircare, skincare, and wellness for brands ranging from emerging startups to globally recognized names. Andrea brings a formulation-first, strategic approach to innovation—ensuring every product is intentional, elevated, and built to perform in real-world conditions.
Covet Council of Stylists
Lilybeth Vargas
Dúo Extension Studio - New York, NY
Pro Color
Lilybeth brings a precision-driven, color-first perspective to the Covet Council. With deep expertise in custom color and extension integration, she guides innovation toward balance, dimension, and long-term wear. Her influence ensures color-focused solutions feel refined, modern, and confidence-boosting.
Sarah Moscato-Goodpaster
Witch Hazel Salon — Indianapolis, IN
Pro Haircare & Style Products / Pro Color
Sarah offers a holistic lens shaped by years of extension and color experience. Her work centers on adaptability and guest-specific solutions — ensuring products perform seamlessly within real salon workflows and evolving client needs.
Heather Yacenda
Studio H Salon — Wichita, KS
Pro Haircare & Style Products
With over 15 years behind the chair, Heather brings a guest-first, performance-driven perspective to product innovation. Her background in luxury salon, editorial, and runway environments ensures haircare and styling products deliver longevity, confidence, and elevated results.
Savannah Carlson
Austin, TX
Pro Haircare & Style Products
Savannah’s background in fine arts and fashion informs her thoughtful, balanced approach to styling. Trained across multiple extension methods, she champions natural-looking results and wearable design — guiding products that integrate effortlessly into modern salon routines.
Tori Elyse
Los Angeles, CA
The Coveted Tape / The Keratin Tip
Tori brings a luxury, transformation-focused perspective to extension innovation. Known for seamless execution and high-performance standards, she contributes to refining both The Coveted Tape and Keratin Tip systems — ensuring comfort, durability, and aesthetic precision.
Graham Nation
Los Angeles, CA
The Coveted Tape
Graham Nation was a visionary stylist whose expertise and creative perspective helped shape The Coveted Tape from its earliest stages. Known for balancing timeless structure with individuality, Graham brought an editorial sensibility and fearless creativity to extension design. His work was grounded in authenticity, expression, and elevated artistry. We honor his artistry, insight, and lasting impact on the Covet & Mane community.
