Covet Labs Launches Pro Color
An Extension-Safe Breakthrough in Demi-Permanent Hair Color
NEW YORK, NY — June 3, 2025 — After years of behind-the-scenes testing, formulation trials, and input from the industry’s most trusted colorists, Pro Color by Covet Labs is finally here. Covet & Mane, the brand that redefined hand-tied extensions, is now reshaping the conversation around demi-permanent color—introducing a first-of-its-kind pigment system designed specifically for use on both natural hair and professional extensions.
Pro Color marks a turning point. For years, stylists have relied on makeshift formulas to tone, gloss, or color luxury extensions—products that weren’t built with fragile wefts or long-wear performance in mind. Pro Color is the answer: a curated line of concentrated, demi-permanent color drops that offer tone, vibrancy, and blendability, without compromising the integrity of high-end hair.
The result is a new essential for the modern colorist: a demi-permanent system that actually works with extensions, not against them.
“We’ve spent years in conversation with our stylists—hearing what they needed, what wasn’t working, and what was missing. Pro Color is the culmination of that dialogue,”
says Dafina Smith, Founder and CEO of Covet & Mane.
Introducing Covet Labs: Where Performance Meets Possibility
The launch of Pro Color also signals something bigger for Covet & Mane: the official debut of Covet Labs, the brand’s new research and development arm dedicated to extension-safe innovation.
Designed as a product studio, testing ground, and educational hub, Covet Labs exists to solve the daily challenges stylists face behind the chair—from scalp-first cleansing to performance color control that doesn’t damage delicate hair structures.
Pro Color is its first release—but not its last. More innovations are already in development, with a focus on protecting the investment clients make in high-end color services and the extensions they pair them with.
Pro Color is available now to licensed professionals at www.covetlabs.shop.
Stylists interested in gaining early access to Covet Labs launches or joining the testing network can apply through covetandmane.com.
About Covet & Mane®
Founded in 2019, Covet & Mane introduced the first premium hand-tied hair extensions designed for professional stylists, setting a new industry benchmark for quality, performance, and ethical sourcing. The brand's latest evolution—Covet Labs—extends that standard into color and care, focusing on the products stylists trust most to protect their craft.
Media Contact:
Mckenzie Miller
Head of Communications
press@covetandmane.com
www.covetandmane.com
