The New Standard for Extension-Safe Hair Color

What goes into our formulas is just as important as what we leave out.

Why We Created This Standard

The haircare industry wasn’t designed for extensions—so we created our own standard. Every Covet Labs formula is made to protect, nourish, and prolong the life of extensions, while supporting the scalp and strands they’re attached to.

Our Non-Negotiables

What "Extension-Safe" Means

“Extension-Safe” isn’t a marketing term—it’s our formula standard. Every product is designed to protect bonds, maintain a balanced pH, and leave no heavy residue—all while delivering pro-level performance.

BOND-SAFE
Formulated to preserve tape, keratin, and weft bonds.

BALANCED PH
Gentle on both scalp and extensions (5.8-6.2).

NO HEAVY OILS
Lightweight, residue-free, and clean-rinsing.

Warranty-Safe Formulas

Trust the Process, Keep the Warranty

You’re covered—Covet & Mane honors the hair warranty when Pro Color is used on C&M extensions. Formulated without harsh chemicals to extend wear, maintain softness, and enhance color vibrancy so you can color with confidence.

How We Go Beyond

Extension-safe is our starting point. But we go further—infusing each formula with high-performance ingredients that hydrate, restore, and protect both your natural hair and extensions.

Jojoba Oil

Mimics the scalp's natural oils to deeply nourish extensions.

Avocado Oil

Boosts shine, softness, and manageability without buildup.

Squalane

Restores moisture and calms stress from styling.

Glycerin

Attracts hydration for softness and curl retention.

Aloe Vera

Soothes the scalp and hydrates extensions.

Panthenol (Pro-Vitamin B5)

Seals moisture and enhances shine.

Hydrolyzed Proteins

Strengthens strands and prevents breakage.

Argan Oil

Adds shine and helps restore worn extension cuticles.

Our Ingredient Standards

What We Leave Out – and Why It Matters

Every Covet Labs formula is made without the harsh chemicals that can shorten extension life or irritate the scalp. Here's what you'll never find in our bottles:

NO AMMONIA OR AMMONIA DERIVATIVES
Can lift the cuticle and cause brittleness in extensions.

NO SULFATES
Strip natural oils, drying out both natural and extension hair.

NO PARABENS
Preservatives that may degrade fiber quality over time.

NO DRYING ALCOHOLS
Like SD Alcohol 40 or isopropyl alcohol, which roughen extension cuticles.

NO METALLIC SALTS
Can react unpredictably with color or bleach and damage fibers.

NO PPD & PTD
Sensitizing ingredients that can compromise extension integrity.

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