Welcome to Covet Labs

Where science meets artistry and professionals become innovators.

Limits Are Meant To Be Broken

At Covet Labs, Covet & Mane's Innovation Center, we're constantly designing, formulating, testing, mixing, blending, learning, and testing some more... We're scientists, we're artists, we're stylists, and we’re obsessed with pushing what’s possible—so you can create without limits. We really love our work. We hope you do, too.

Meet Our Founder & Chief Innovator

Meet Our Founder & Chief Innovator

It's always been my #1 priority to help stylists perform at their best, to make their clients happy, and to make the world a more beautiful place, one strand at a time. With Covet Labs, we now have an engine of innovation that you can trust to deliver products that actually change the way you work with hair for the better.



Welcome, all of us, to the future of styling.

Dafina Smith

Founder & CEO

Why We're Different

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Performance without Compromise
Performance without Compromise

Covet Labs combines science with artistry to create formulas that are damage-free, extension-safe, and high-performance.

Color with Confidence
Color with Confidence

You’re covered—Covet & Mane honors the hair warranty when Pro Color is used on C&M extensions.

Customization without Limits
Customization without Limits

You have a vision, and we deliver high-quality products you need to achieve it. Versatile yet controlled, get freedom without the guesswork.

Become a Covet Creator

An exclusive ambassador program for professional stylists to gain early access, education, and increase earning potential.

Join the Covet Creator Program